Marketing and Distribution

Following the successful model of Salmon Wars, Green Rights will be distributed in a wide variety of ways, many of them quite unconventional.

Broadcast and cable: We have already produced and broadcast a one-hour TV special version for the Canadian Broadcasting Corporation. Defenders of the Dawn was broadcast regionally in September, 2015. The film is accessible online, and CBC has an option to broadcast it nationally as well.

Online streaming and downloads: The film will be available at, and also its own site, We are also pursuing such other internet services as ForaTV, Netflix, HuLu and iTunes.

Libraries: The show will be circulated to 15,000 libraries worldwide through the library aggregator Gale Cengage Learning, which licenses all our videos and includes them in its GreenR package.

Universities and colleges: The Green Interview also has distribution agreements with Kanopy Streaming, BiblioBoard and Films On Demand, which provide visual materials to a huge educational and non-theatrical market. Other agreements with similar distributors are in negotiation. Through these agreements, the full-length GreenRights interviews will be accessible to tens of millions of viewers in institutions around the world – as will the finished GreenRights film itself.

National Tour: In the fall of 2016, Dr. Cameron proposes a cross-Canada tour presenting the show to a range of university audiences, and to the general public.

Community events: Our NGO partners will help us promote the show at sponsored showings, ENGO AGMs, church events, showings at chapter meetings, etc. The following organizations have agreed to participate:


  • Sierra Club Canada
  • David Suzuki Foundation
  • Greenpeace Canada
  • Lake Ontario Waterkeeper
  • The Ecology Action Centre
  • The Council of Canadians
  • Ecojustice
  • Atlantic Salmon Federation
  • East Coast Environmental Law


These organizations have nearly 300,000 members, and more NGOs are expected to follow.

Festivals: We will enter the film in a number of film festivals in Canada, the United States, and online. Salmon Wars ran very successfully at the Green Unplugged online festival.

Theatrical distribution: Salmon Wars was not distributed to conventional theatres, but Green Rights will be shown through such independent Canadian distributors as Cinema Politica and Open Cinema, and perhaps other distributors in other markets.